Outerfocus 46 - Jason Baron

The photography industry is more than just the genre that we work in. It’s a multifaceted thing that reaches into all aspects of society, wether we notice it or not, and it’s more than just photographers. In some cases it’s the photographer and client, or the photographer and their art, but in others it’s layers of agents, ad agencies, art directors, corporate clients and contracts.

One of the most seen, yet unnoticed, genres of photography is promotional photography. More specifically TV promotional photography. When we look at iPlayer or Netflix or Amazon Prime for something to watch we are presented with a sea of images, all vying for our attention.

The Reith Lectures -  Richard Ansett , BBC.

The Reith Lectures - Richard Ansett, BBC.

We all might know someone who shoots this kind of thing - well, I have and you know me. so…. - but who commissions the work? Who decides what right for the show? And what kind of person does that job?

Jason Baron, that’s who. Jason is Creative Director of Photography at the BBC. Heading the very much in demand team at BBC Creative they source photographers and fulfil the ever changing needs of the BBC’s online presence and promotional requirements.

I hope that you enjoy our conversation and that it gives you a little insight into the world of promotional photography.

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Our plan is to grow Outerfocus into a force within the photography industry that stands for honesty, integrity and the promotion of the highest quality photography being made today. From established masters, to the relatively unheard of.

Also, the Outerfocus website includes an ever growing library of suggested books, information on our upcoming awards and the listener driven photo series, take 5.

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Thank you for your donations, you are making the photography industry a little bit better.

Jason’s Links:

BBC Creative

Ian’s Links



Ian Weldon - Photography Education

Music - James William Nicholson

Peace out!

See you in two weeks.